Manjunath Basrur – Founder, MD & CEO
Manjunath Basrur (Manju) is an accomplished leader at the intersection of accounting and technology, boasting extensive experience in developing innovative software solutions for the enterprise and business sectors. As the founder of this division, he has channeled his proven track record in software application development into building a specialized technology and accounting partner designed to help firms scale with confidence.
Possessing a unique ability to bridge the divide between complex business objectives and technological solutions, Manju provides the sophisticated technical infrastructure that powers SDM’s white-label services. Under his leadership, the division focuses on eliminating “operational chaos” for growing bookkeeping and accounting firms by combining professional accounting expertise with a dedicated in-house technology team. This approach ensures that client firms can deliver advisory-grade quality and actionable intelligence without increasing their internal overhead.
Manju’s exceptional proficiency in project management and people leadership establishes elevated benchmarks of excellence across our global operations in the United States, India, and the United Kingdom. He excels in cultivating and inspiring highly skilled teams of both IT and accounting professionals, ensuring that SDM remains a true extension of your firm—focused on accuracy, reliability, and long-term partnership.
Sharada P N – Director, SDM
As the Director of SDM, Sharada PN leads the division with a primary focus on the delivery of high-quality accounting and bookkeeping services to firms across the United States and Canada. With an extensive professional tenure spanning over 25 years, she brings “hardcore” accounting expertise to her role, overseeing the execution of SDM’s white-label services to ensure they meet the highest standards of accuracy and reliability.
In her capacity as division head, Sharada is responsible for managing the end-to-end delivery of premium bookkeeping, accounting, and month-end close processes. She ensures that these services operate as a true extension of client firms, allowing them to deliver consistent, on-time closes without overloading their internal teams or compromising on quality. Her leadership is central to SDM’s ability to help firms scale their operations and navigate the complexities of year-end workloads and documentation requirements.
Key aspects of her leadership within SDM include:
- Service Delivery Excellence: Sharada oversees the standardized workflows and strong controls that underpin SDM’s service lines, ensuring that every deliverable is audit-ready and compliant with regulatory requirements.
- Strategic Financial Insight: Drawing on her background in strategic finance, she facilitates the delivery of management reporting that transforms raw data into actionable intelligence, helping client firms provide advisory-grade insights to their own clients.
- Talent and Culture Management: Leveraging her deep experience in HR strategies, Sharada spearheads the cultivation of SDM’s experienced accounting professionals. She focuses on building a positive, high-performance culture that aligns with the overarching goal of providing dependable back-office support.
- Operational Integrity: She ensures that all accounting functions are powered by in-house technology and process-driven automation, creating a scalable, future-ready operation for SDM’s partners.
By bridging her foundational expertise in hardcore accounts with strategic leadership, Sharada ensures that SDM remains a seamless, secure, and reliable partner for firms looking to grow with confidence